CancerCare Manitoba featured corporate profiles of 5 local “Corporate Champions” – companies fully engaged in the Challenge for Life campaign – in a special insert to the Winnipeg Free Press.

Profile: Great-West Life and its support for CancerCare Manitoba’s Challenge for Life event

Great-West Life believes in building stronger communities together with CancerCare Manitoba and the thousands of Manitobans who share in the collective effort to raise funds and awareness, and take an active role in their physical well-being, through the Challenge for Life.

“No other local event combines fundraising, prevention strategies and disease awareness quite like the Challenge for Life,” said Jan Belanger, Assistant Vice-President, Community Affairs for Great-West Life, London Life and Canada Life. “Our staff and financial security advisors have taken to this event as sponsors, leaders, volunteers and direct participants, and we encourage other organizations to find out how they can become involved to benefit themselves and their fellow Manitobans.”

Building on nearly 8 decades of support for CancerCare Manitoba, Great-West Life has made the Challenge for Life its premiere Manitoba cancer fundraiser. The company is eager to build on the momentum once again this year. Great-West Life’s team, Heroic Feet, returns, and plans a range of fundraisers including bake sales and prize raffles.

Great-West Life is proud to sponsor the 2010 Challenge for Life through its national corporate citizenship program, and applauds the energy and enthusiasm of everyone who contributes to this important cause.